How to write product descriptions that sell (with examples)
A practical guide to product descriptions that convert: who to write for, benefits vs features, structure, and examples you can copy.
Blog
Guides for better product pages
Practical advice on product descriptions, e-commerce SEO and copywriting for store owners.
Copywriting
SEO
SEO title and meta description length: a simple guide for online stores
How long should product page titles and meta descriptions be, why Google cuts them off, and how to write ones that get clicks.
Strategy
Why copying supplier descriptions holds your store back
Using the manufacturer's text is fast, but it makes your pages identical to every competitor. Here's what it costs you and how to fix it quickly.